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Professional designers have a secret weapon when creating the interiors featured on the pages of 5280 Home: the ability to customize furniture to fit a room’s unique dimensions, as well as a client’s personal preferences and style. This bench seat perfectly inserted into the bay window of a dining area? This very deep sofa dressed in soft velvet? These are not catalog finds. So when brands like Interior Define started dabbling in an effort to help online shoppers design furniture to suit their unique rooms and tastes, it became much easier to achieve a custom look without the help of a designer.
Since its inception in 2014, Interior Define has grown to offer over 20 upholstered seating collections including sofas, chairs and chairs, ottomans and daybeds, as well as an impressive range of options for bedrooms, dining rooms, home offices, etc. can be personalized in countless ways. When a customer chooses the designers favorite Sloan sectional, for example, she can specify its length, depth, cushion style and padding, as well as the style of her feet, and choose from over 125 fabrics, which include performance velvets, weaves, chenilles, linens, knits, tweeds, leathers and even bouclé, all in a rainbow of colors.
For buyers hesitant to sit in the designer’s chair, Interior Design offers robust online support including free design services (via phone, video, or chat), free samples, and an AR feature that allows customers to “see” a piece in their bedroom from all angles and experiment with different fabrics and colors, all from their mobile devices.
This year, digital native Interior Define began to take another step in building its brand, in a direction that might seem unexpected to some: physical stores. By the end of 2022, its retail footprint will have grown to over 30 locations across the United States, including the new Define Studio in Cherry Creek North. This change addresses several challenges presented by an online-only furniture sales model. The first is that consumers still use a combination of methods, from online research to in-store visits to scrolling through social media, to learn more about products. And, two, they always wanna know what that couch is really will look like in their living room.
The new 6,517 square foot Denver Define Studio answers that question by displaying over 80% of Interior Define’s current product line, including tables, rugs and lighting, and offering an extensive library of swatches of fabric and rug swatches, furniture leg options. , and more for customers to see and touch as they tailor their bespoke designs. Designed to resemble a chic modern residence, with a fireplace, shelving and millwork that complements the brand’s clean aesthetic, the studio is staffed by trained design experts to guide clients through the process of customizing the furniture using add-on tools that include a custom mood. boards and renderings illustrating fabric combinations and 360 degree product views.
For homeowners who love Interior Define furniture and On the advice of their own design professionals, the Denver Design Studio offers a workspace that freelance interior designers can use for meetings and presentations with clients. Designers can also join Interior Define’s trade program, which offers access to dedicated sales representatives, trade-exclusive discounts (over 20% with free shipping and additional discounts during promotions), and exclusive access to unlimited samples of the brand’s complete textile collection.
Like all truly custom designs, each Interior Define piece of furniture is made to order in a process that can take 18-22 weeks, with some items taking up to 25 weeks to reach customers’ doorsteps (decor items including wall art, mirrors, pillows and throws, rugs and lighting are usually available sooner). But if anything is worth the wait, it’s a piece as unique as the home it will furnish.
If you go: The Denver Define Studio, located at 105 Fillmore Street, Suite 109, is open Monday through Sunday, 10 a.m. to 6 p.m.