French furniture e-commerce brand, The French bedroom societyrecorded record revenue growth of +50%.
Launched 15 years ago, The French Bedroom Company is owned and managed by husband and wife duo Georgia Metcalfe (pictured) and Ben Cons, and based in Haywards Heath, West Sussex. The team is 90% women, more than +40% more than the entire e-commerce industry (48%).
The past business year has been the best ever for the brand, overcoming the enormous challenges of Brexit and the pandemic which has seen product lead times skyrocket and deliveries bottleneck. The complexity of transporting containers from the East drove up shipping costs and hampered inventory levels, while some items were held up in the Suez Canal.
Thanks to its commitment to creating an intimate customer journey and its continued investment in cutting-edge technology and automation, The French Bedroom Company has seen its recurring business increase by +40%, its order volume by +46% and its profits of +103%.
Georgia created a unique business proposition in which her own home was transformed into a show home for the brand when it launched. Blurring the lines between company and customer, Georgia invited advocates to be part of the story and touch, smell and try online-only products in real life. Customers and advocates include royalty and celebrities such as Holly Willoughby, who spoke about the brand on This Morning last year.
This approach has resulted in a TrustPilot score of 4.9/5 and several awards, including a CoolBrands award for the fifth consecutive year, and Fluid Digital’s Top 20 Interior Industry Websites in 2021. Georgia was also recently shortlisted as a finalist for the 2021 NatWest Women of the Year award.
Year-on-year growth is forecast at +20% for the next three years, as investments continue in logistics, new product development and marketing. Customer experience is at the forefront of brand strategies – from stocking products for new movers to personally appealing to customers, The French Bedroom Company takes a customer-centric approach.
Georgia comments: “The past year brought many challenges, but we are delighted to have overcome this with our strongest numbers ever. We expect the difficulties to continue over the next 12 months with significant cost increases in our supply chain, from materials to shipping, as well as the administrative pressures of Brexit, but we look forward to what the future holds for us.
“Our team is predominantly female, and I firmly believe that our combined empathy helps us do great business in an industry that has been male-oriented for decades. I am grateful to my humble but hungry team who provide our customers with exceptional service as our family business continues to grow.