NorthStar Gaming Unveils NorthStar Bets Brand and Launches Integrated Content Arrangement with Torstar Corporation

TORONTO, February 25, 2022 /CNW/ – NorthStar Gaming is pleased to unveil the branding of its soon-to-be-released NorthStar Bets online casino and sportsbook.

NorthStar Bets is aOntario casino gaming and sports betting platform that will provide players with a unique and top notch local user experience. In addition to their favorite games, players will be able to enjoy timely, relevant and engaging sports betting information and content every time they visit the platform.

“The NorthStar Bets brand pays homage to our local roots, as a proudly Canadian owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience,” said Michael Moskowitz, CEO and Founding Partner, NorthStar Gaming. “We hope to inspire a sense of home team pride in our players as they experience our platform and the unique content of NorthStar Bets.”

NorthStar Betting (CNW Group/NorthStar Gaming Inc.)

As part of an omnichannel advertising and marketing services agreement with Torstar Corporation, thestar.com readers will have the opportunity to enjoy sports betting and betting content created by the NorthStar Bets content team. Site visitors will be able to access this material in a dedicated section at thestar.com/sports/sports-betting.

Following the launch of the NorthStar Bets gaming platform, thestar.com will feature additional betting content, including daily picks and videos of the events, teams and players that matter most to Canadians.

“We are very pleased to be working with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario,” noted Lorenzo De Marchi, interim CEO of Torstar. “With from Ontario With the regulated online gaming and sports betting market set to open this spring, we are sure our Toronto Star readers, especially our sports readers, will take a keen interest in the growing popularity of betting content. Now, with the integration of NorthStar Bets, readers will have access to game-related information and storylines at their fingertips.”

For more information about NorthStar Gaming, please visit www.northstargaming.ca.

About NorthStar Gaming
Born from a Canadian-based media company and trusted news organization for over 128 years, NorthStar Gaming will deliver a unique and responsible gaming brand that creates new jobs, brings growth to the Canadian economy and generates new tax revenue to help Canadian communities. . NorthStar Gaming has partnered with reputable and established media players to leverage exciting sports content, strong brands and deep local roots to give it a distinct position in the newly regulated industry. The company also believes that its Canadian-owned gaming business will lead the industry, operate at the highest level of responsible gaming standards, and provide more Ontario players’ entertainment dollars stay in the province.

About Torstar Corporation
Torstar is a holding company primarily active in the information and media sectors. The Torstar group includes the Toronto Star and many other municipal and community news outlets. Other investments include Canadian Press, iPolitics, LeaseBusters and Metroland Parcel Services.

For more information:

NorthStar game
Rob Hogan
[email protected]
(647) 404-4808

Torstar Corporation
Bob Hepburn
[email protected]
(416) 869-4947

SOURCE NorthStar Gaming Inc.

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