Little Bob shows students how these furniture ads come to life


MANCHESTER, CT — A group of North Central Connecticut college students on Wednesday got to see how all of those Little Bob adventures on all those commercials come to life at the Manchester headquarters of his furniture empire.

Bob’s Discount Furniture staff members hosted a “Career Exploration Day” for students in conjunction with the Greater Hartford Urban League. The day didn’t feature an interactive tour with Little Bob, members of Bob’s staff, and the man affectionately known as “Bob’s dad,” creative advisor Michael Bannon.

Bob’s Discount Furniture Creative Advisor Michael Bannon with Little Bob. (Chris Dehnel/Patch)

Bob’s Discount Furniture based in Manchester is the 10th largest furniture chain in the United States with 164 stores in 24 states and over $2 billion in annual sales. He is perhaps known for the dynamic and sometimes goofy commercials originally featuring company founder Bob Kaufman and now Little Bob.

Several Hartford Magnet Trinity College Academy high school students have basically said that Little Bob is ubiquitous on TV through the commercials.

Students discover how Bob’s iconic commercials are made. (Chris Dehnel/Patch)

But how does the familiar character come to the screen?

Students were able to see how commercials are produced with the “magic” of Bob’s studio and production facility. Bob’s production studio, called LB&CO, is unique for its all-in-one workflow, including rare stop motion animation, photography, and green screen effects. In the studio, creators can design and execute for all channels from TikTok to full-fledged production.

Bob’s also donated $10,000 to the Greater Hartford Urban League Equal Opportunity Day celebration.

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