DENVER — Online interior design firm Havenly has acquired The Inside, a direct-to-consumer home furnishings brand.
Under the terms of the agreement, Havenly acquired the core assets of The Inside, including its intellectual property and inventory. Financial terms of the acquisition were not disclosed.
“Our acquisition of The Inside is an important step in our growth strategy to revolutionize, digitize and personalize the home design experience,” said Lee Mayer, co-founder and CEO of Havenly. “We are already a go-to destination for those looking for design, inspiration and product recommendations for the home, but now we can also offer products tailored to meet our customers’ wants and needs for a more practical design.”
Lee said The Inside offers affordable, bespoke customization options for Havenly customers that have historically only been available at luxury prices. According to the company, one of The Inside’s biggest customer requests is for design services, and Havenly’s designers have been among The Inside’s biggest customers for years.
“The Inside has plans to reach a wider audience and one of the main requests from its clients is for design services,” she added. “Given that The Inside and Havenly are newer brands with a focus on making beautiful design and furniture accessible to all consumers, there were so many synergies that combining the two companies made sense.
“For now, The Inside will continue to exist as is,” Lee added. “The transition to The Inside by Havenly will be fairly seamless. Customers will still be able to get the products they love, the way they are used to, but we plan to continue building on the company’s fantastic vision. At Havenly, we have access to tons of data on what people like and want. We will use this information to try to inform our product strategy going forward.
Lee said the acquisition of The Inside is a natural extension of Havenly’s mission to make home design an accessible and personalized experience for everyone by providing customers with affordable bespoke furniture and décor.
The acquisition follows Havenly’s exclusive multi-year partnership with Reese Witherspoon’s Book Club and the acquisition of cross-platform room layout and 3D visualization technology from Occipital, a leader in spatial computing.
Together, Lee said these acquisitions and partnerships fit into the company’s broader strategy of leveraging technology and innovation to deliver a premium product experience that makes interior design personalized. and made to measure accessible to all.
For The Inside, Havenly’s nationwide scale and expertise unlocks a significant scale for The Inside’s custom fabrics, furniture and décor.
All current The Inside employees will accompany company co-founder Danielle Walish as she joins Havenly to manage the transition and integrate The Inside assets into Havenly.