Much noise has been made about dreams throughout history. From scholars and songwriters to spiritual leaders, poets and authors, they have all delved into the subject of dreams and what they mean. Dreams, and the way they make us feel or hope or envision our lives, seem to inhabit our culture at a variety of intersections.
In music culture, we have “Dream On” by Aerosmith; “Get Out of My Dreams, Get in My Car” by Billy Ocean; “Don’t Dream, It’s Over” by Crowded House; “Daydream Believer” by The Monkees; “All I Have to Do Is Dream” by The Everly Brothers; and so many others.
Poets like Edgar Allen Poe, Emily Dickinson, WB Yeats and Langston Hughes all addressed dreams or dreams in the prose they wrote. While the word itself can refer to future aspirations or stories and ideas delivered via sleep.
Here’s the funny thing about these songwriters, poets, and scholars: None of them mention or make much of the mattress. Or in biblical or Renaissance times, another sleeping surface designed for comfort. I guess it’s just not sexy or poetic to discuss what these dreams are about.
Amerisleep, a digital-native mattress brand that also operates eight stores in its home state of Arizona, Colorado and Texas, recently surveyed 2,007 people about their dreams and, surprise, mattresses were mentioned. Survey participants were almost evenly split between men and women and came from all 50 states and the District of Columbia.
The survey asked about the recurring dreams people have and what those dreams were about and when in our lives do those recurring dreams begin.
While the dream topics and trends are intriguing, what might just be the best part of this survey for our industry is that 93% of respondents say a comfortable mattress plays an important role in a good night’s sleep. sleep. The connection between quality sleep and a sleep surface is a message that resonates with consumers.
The company also looked at gender and regional differences that can influence our dreams. According to the survey, 75% of people surveyed have recurring dreams, and many dream topics are confusing and often disturbing. Twenty-two of the 29 recurring dream topics are disturbing, with the fall topping the list, with nearly 54% of those who have repeated dreams having one. Others include being sued (50.9%); not being prepared for an exam or an important event (34%); mortality (29.5%); and what I like least, seeing spiders, snakes or other creatures (16.7%). Eeeek!
Learn about my summer encounter with poisonous snakes – yes, plural – and the nightmares that followed for a few months. I digress.
When dissected by gender, the survey showed that men and women had a difference in dreams that kept coming back, and men’s recurring dreams were less terrifying. The three most common dreams among men were to steal (35.95), to meet a stranger (16.2%) and to find money or become rich (18.5%).
The three most common dreams among women, on the other hand, were being chased (54.2%), having their teeth knocked out (31.9%) and seeing those scary critters (20.5%).
While I doubt mattresses can prevent the disturbing recurring dreams people most often have, Ameriprise’s fun survey gives us some insight into the topics that keep people up and eventually interrupt their sleep and, of course, a conversation starter while helping consumers find their perfect dream mattress.