Fusion Designs: the new wood trend is the oldest

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Furniture World News Bureau on 11/22/2022




Oak’s resurgence in the furniture category is all about the wood finish, from wire brush treatments to gray tones and neutral stains that neutralize the yellow cast and tone down some of the high contrast in the grain, according to Fusion Designs.

“Oak furniture is all the rage,” said Marcus Bontrager, president of Fusion Designs, a leader in domestically-made solid wood furniture, “but it’s not the traditional golden oak look that people love. have long been associated with country style and a trip to grandma’s. At the High Point Market last month, we saw increased interest among dealers and designers in oak furniture groups finished in colors and textures new and unexpected.

“While red oak has been a staple of our product line for decades, the species is losing popularity with consumers,” said retailer Bobby Watson, president and co-owner of Hoot Judkins Furniture, a store in 60,000 square feet. specializing in American-made solid wood furniture in Redwood City, California. “Oak furniture is on the rise again in terms of sales and popularity, and that’s because manufacturers like Fusion Designs are getting much more creative with their finishes. Even much lighter finishes, not natural, but stains and colors like cashew prove to be very desirable for buyers who see oak in a whole new light.

The key, Bontrager said, is pairing neutral colors like grays and browns with transitional styles. “Our dealers tell us that their customers are now turning to more design-driven finishes and silhouettes.”

Indeed, the new Emma bedroom group from Fusion Designs, crafted from solid oak with a cider finish, has received high marks from High Point dealers. “We introduced the oak group in response to requests from our dealers who were already experiencing success with our Cedar Lakes collection in neutral stained oak. They were craving more looks in that vein,” he said.

Bontrager believes that current economic conditions may contribute to the renewed interest in oak. “An American hardwood, oak is considered an incredibly durable surface. Consumers view oak, from flooring to furniture, as an investment that will stand the test of time. To ensure this, Fusion Designs uses a catalyzed varnish finish which Watson has called “the most durable in the business, bar none”.

Given the supply chain issues that have affected imported products during and after the pandemic, the retailer also noted that there is very little price difference today between imported products and solid wood furniture from quality made in the USA in hardwood species like oak that consumers recognize. “That makes premium, American-made products a much better value,” Watson said. “As a result, we are seeing demand for American-made hardwood furniture at an all-time high, and last month was, in fact, the highest in our store’s history.”


About Fusion Designs

Founded in 2008, Fusion Designs specializes in collections of high-quality, American-made solid wood products for the bedroom, dining room, home office and entertainment sold to major retailers across the States. -United. Handcrafted in Indiana from domestically sourced wood. species like oak, maple, cherry, hickory and quarter-sawn white oak available in a choice of 35 hand-rubbed finishes, the extensive portfolio of contemporary, transitional and mid-century modern designs is distinguished by mortise and tenon construction techniques, premium features such as soft-closing drawers and hand-wiped finishes that showcase the natural beauty of the woods, plus a lifetime warranty. For more information, visit fusiondesign.us.

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