Easy Furniture Web Tip #335: Customer Service Tip: Revamp Your Website


Furniture World News Bureau on 02/11/2022

Years ago, an accountant friend told me about a colleague who had gone to a customer service workshop. On his return, he redecorated his office.

For some reason, this has always stuck with me. Recently, as I started decorating my home (and office) for the holidays, I started thinking about why we go to the trouble and expense of decorating.

The decorations give us a feeling of well-being. They make us feel better. They are comforting. Beauty soothes the soul.

Seasonal decorations go even further in helping us mark the time.

If the above is true for his home, it is certainly true for an office or a store. As furniture dealers, you already have update regularly your in-store displays and decorations.

But what about your website? Could it use a little decorating?

Refreshing a site does not mean a complete rebuild, although that can also be a good idea. It just means taking a look at the top pages people visit on their first visit to your site. You can find these pages through your site statistics.

Then review each of these pages and assess how welcoming and useful they are from the customer’s point of view.

What could you do to improve each page?

Finally, I like the idea of ​​adding something seasonal to websites. I once saw a site that had snow falling in the header around Christmas time. I liked it.

Easy Furniture 335 web tip: Good customer service means having the most attractive, useful and enjoyable website possible.

Katherine Andes specializes in web content development and SEO, including page customization for storefront and franchise websites. Visit BetterWebSales.com or call her at (559) 309-2940.

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