DWR launches partnership with Australian designer Sarah Ellison

The Muse Sofa, Paloma Coffee Table and Huggy Chair, all by Sarah Ellison are now available online at Design Within Reach.

STAMFORD, Conn. – Contemporary specialty retailer Design Within Reach, a subsidiary of MillerKnoll, has entered into an exclusive retail partnership with Australian designer Sarah Ellison.

“We are thrilled to welcome the always talented Sarah Ellison to our growing family of global design partners,” said Debbie Propst, MillerKnoll President of Global Retail. “His fresh take combines strong silhouettes with inviting comfort and ease, which we at Design Within Reach see as the next evolution of postmodern design.”

As the exclusive retail partner in North America, DWR now offers a selection of the designer’s 1970s-inspired furniture, including favorites such as the Muse three-seat sofa, which sells for $4,195, and the Huggy chair, which sells for $2,295, as well as a number of silhouettes that weren’t previously available in the US, like the Luca console table, which sells for $3,195; the Valentina screen, $3,895; the Pepé side table, $1,295; and the Yoko bed, between $4,895 and $5,995.

“Sarah’s distinctive style and creative concepts have long influenced the way Australians and people around the world decorate their homes, so it’s an honor to be able to share her own designs with our customers through this retail partnership. exclusive detail,” Propst said.

Both furniture and sculpture, Ellison’s designs are bold, according to the company. Splitting her time between Sydney and the beach in Byron Bay, the designer and mother of a 7-year-old son was inspired to push coastal style in a modern direction through a refined juxtaposition of textures, combined with shapes and proportions. sculptures that evoke a sense of nostalgia.

“A good design should be loved and shared by as many design enthusiasts as possible,” Ellison said. “That’s why partnering with Design Within Reach felt so natural to me and my team. Without realizing it, our two brands share the exact same philosophy of bringing creativity and originality to as many people as possible. .

Ellison’s editorial styling experience may not be the typical path to furniture design, but over the course of styling hundreds of pieces, she’s come to understand intimately what it takes to make it shine. a piece and also what was missing in the market: a more accessible, versatile approach to modern design.

Her collections, which range from living room to bedroom, are now available online and will be in select DWR studios across the country later this spring.


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