Casual furniture sellers are playing on the strength of the category with consumers


HIGH POINT – The outdoor category has seen different approaches, with some brands focusing on introducing new products at the recent High Point Market, while other casual furniture providers have focused on rebranding and crafting strategies for 2023.

Inspired by the designer

Woodard has launched three new collections with interior designer Alexa Hampton, all offering a variety of seating, dining and planters.

Alexa Hampton’s San Michele collection for Woodard is inspired by the timelessness of the wicker loom and the northern coast of Italy.

The San Michele collection is inspired by the northern coast of Italy with seven pieces in weather-resistant brown woven fabric and resin wicker.

Touro is an artisan collection inspired by central Italian architecture, with detailed fretwork, lines and technical moldings. This collection also features a signature white finish with turquoise fabric.

Lorenzo is a collection of 11 living and dining pieces focusing on pure, streamlined form. A geometric pattern along the bottom of the seats and under the table tops creates a grigio weave with navy blue and white fabrics.

Tommy Bahama Outdoor Living from Lexington Home Brands also introduced three new outdoor collections at High Point Market: Ocean Breeze Promenade, Stillwater Cove and Checkmate.

“Outdoor living remains the fastest growing category in the industry,” said Phil Haney, president and CEO of Lexington Home Brands. “Well-designed outdoor living spaces have never been more important, thanks to the focus on the home, the appeal of extending indoor living spaces outdoors, and the incorporation of design options. heaters that allow outdoor spaces to be used year-round in most parts of the country.

TBOL Ocean Breeze Promenade Wingchair

The Ocean Breeze Promenade Wingchair from Tommy Bahama Outdoor Living by Lexington Home Brand features a vertical herringbone weave in a coastal design.

The 28-piece Ocean Breeze Promenade is inspired by Lexington’s best-selling Tommy Bahama interior collection, named Ocean Breeze, with relaxed coastal designs that feature a vertical herringbone weave. The collection is finished in a pearl white colourway accompanied by new performance fabrics and navy tempered glass on the dining and side tables.

Named after the framed entrance that faces Pebble Beach Golf Links in California, Stillwater Cove is a casual contemporary collection in brushed and durably scoured Indonesian teak. The 24 pieces in the collection have a light taupe finished with ivory white lead.

Checkmate offers modern style with aluminum frames in a dark mocha finish, paired with a large braided pattern on synthetic wicker in a chestnut brown color. With a total of 18 pieces, the dining and accent trays feature Stella Cream marble tops with a protective sealant.

Come out inside

Century Furniture has also found symmetry in using its best-selling indoor products to inspire its outdoor offering. With six new pieces in its outdoor selection, Century is reinventing its best-selling indoor frames for the outdoors.

“We’re trying to move away from tailored collections, which we’ve seen a separation of in home furnishings,” said Comer Wear, vice president of marketing at Century Furniture. “We are looking more at categories and not necessarily collections. The outdoor market has changed and has become a strong point of our showroom for the markets. »

The Danny Dining Table is based on the Danny Cocktail Table and features a white finish with poured concrete and faux oak. Additionally, new chairs such as the Cayden Outdoor Chair and a new Santos cocktail table have appeared in the Century showroom. The Santos coffee table offers an eclectic style with the incorporation of concrete with a teak cascading edge.

Preparation for 2023

For Sunset West, this past market was for new fabrics and a preview of 2023.

In keeping with a springtime country look, the blues were ubiquitous in the Sunset West showroom. With mixes of cream palettes and lighter finishes, the brand is finding that blue is quickly becoming a neutral for many consumers.

Sunset West Sunbrella Skyline Blue Pillows

Sunset West showcased a stunning airy blue in its showroom with Sunbrella’s Canvas Skyline Blue fabric.

Hitting the blue notes, Sunbrella’s Canvas Skyline Blue fabric was just one of many hues in the showroom, from dark to light tones, and solid color accents.

Lloyd Flanders is another brand focused on what’s to come in 2023 as they work to refresh their logo, color, fabrics and collections.

The outdoor maker plans to make a soft launch when it opens its 13,000 square foot showroom at the Atlanta Winter Market, January 10-16, 2023, with the official unveiling of the brand scheduled for Casual Market Atlanta, July 10-13. 2023.

“We’re really focused on improving what we do domestically, really showcasing our color story and adding new fabrics,” said Bryan Echols, senior vice president of sales and marketing at Lloyd Flanders. “With COVID, everyone has been hibernating and things have felt a bit dormant, so now is definitely the time to push a new design and refresh our brand.”

In addition to its new fabric catalogue, logo and star colours, Lloyd Flanders plans to launch three to five new collections for July 2023, is working to refresh its container program and is launching a new draping technology program this month. next.

“We also want to launch our fast delivery program for next February,” said Lloyd Flanders Chairman Warren Juliano. “One of our main competitive advantages is that we are not just a distributor; we are also a manufacturer that offers national production with more than 700 fabrics and several frame finishes. Our new fast ship program will have a three week target.

See also: 9 Outdoor Deals on Tap at High Point Market

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