A BOLTON marketing agency has deemed its hybrid working approach a success after the pandemic forced companies to rethink their working models.
Last week, The Bolton News reported that fewer Bolton employees were coming to the office than before Covid forced many people to work from home.
Many people and businesses have had to alter their daily lives due to a virus, so we spoke to The Audit Lab, a Bolton-based digital marketing agency, about their approach to on-site and off-site work, and the how it affected productivity and staff. welfare.
Claire Compton, Chief Commercial Officer of The Audit Lab, said: “The pandemic has obviously forced many businesses to rethink their working models, and with us it was no different.
“We’ve all been working from home since lockdown, then we quickly introduced the hybrid model of three days in the office and two days working from home – alternating – very early on because working from home worked so well for us.
“We will always listen to our staff to see what works, but it has been a success, we continue.
“When we asked our staff in a survey if they preferred this way of doing things, we got a unanimous ‘yes’. Some said it helped with home management and childcare, while others said they were actually more productive without typical office distractions.
“And when it comes to productivity levels, we haven’t seen any drastic changes. On the contrary, they have increased. That’s partly because we made sure to use the right tools early on to keep productivity going, like Slack and Harvest.
Slack allows us to have dedicated customer channels to share any updates, and our teams do weekly stand-ups on projects – either virtually or in the office.
“Harvest is a tool that ensures that we monitor resources and hours spent on projects with convenient analytical reporting tools.
“All of our employees log their hours daily on client accounts or internal administration tasks and meetings etc.
“Our account managers then constantly provide feedback on current project hours with mid-month and end-of-month breakdowns to keep each team up to date on what might need additional attention.
“He’s a very useful cog in a well-oiled machine.
“So overall, working from home has proven to be more productive for us and has given us the ability to introduce new tools and systems that allow us to keep processes running smoothly.
We also value face-to-face meetings and maintaining office days for efficiency, creativity and collaboration – it’s a perfect balance for us and our field.